Making a strategic choice in terms of who you put forward as a spokesperson is really important if you are going to be engaging with the media of making B2B content of any kind.

Today I cover 5 key things to look for in a topic expert for your campaign.

We all want to raise the visibility of our businesses, products or services, and one way to do that is by choosing a topic expert or influencer to sell your story for you. This can be an excellent strategy, I’ve used it myself, but you might be wondering what to look for.

There’s lots of talk of influencers these days. You might know exactly who is influential in your industry right now, especially if you are in B2B or you might be trying to figure out who really is an influencer and who is giving an impression of being one.

Let’s dive in!

What to do next:

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If you’re new to marketing your business or need a refresher on audience insight, checkout How to find customers and help them buy from you’


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PS – Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.

Check out this episode!