Develop Your Strategy


Reach your customers and stakeholders effectively

With a bespoke Communication Strategy designed for your development project or your entire business

Are you saying the right things to the right people?

Are you wondering how to get in front of your customers or stakeholders?

Are you struggling to gain traction with your materials and wondering why?

Download my FREE – Seven Steps To Become More Strategic At Comms

When you have a communication strategy, underpinned by research and in-depth sector knowledge, you will see the transformation in your development’s profile and ultimate success of your brand.

I understand the context and long-term delivery issues within the sector. I know where to look for audience insight work and what to look for when researching audiences preferences.

Developing your strategy is an opportunity to get creative and gain traction.

Get the right building blocks in place

This can include:

Analysing your market and competitors

Exploring what’s working and what’s not

Getting under the skin of your project and business

Identifying who your important audiences really are

“We hired Emma’s strategy services to develop the long-term Placemaking Strategy for Eddington. This included taking our existing work and outline, researching and developing a concept, a narrative, workstreams and principles to help us deliver the softer side of our Placemaking ambitions which included: engagement, marketing and stewardship plus putting KPIs in place. Emma’s knowledge and advice were clear, thoughtful and delivered on time and on budget and we are now putting in place the actions she recommended.”

Heather Topel, Project Director, North West Cambridge Development

Service Includes:

Who is this for?

This is for Project Directors, Managing Directors, Project Development Managers, Senior Planners or Chief Executive Officers in the property and construction sector.

You might be a small business which has been funded to scale-up and doesn’t have in-house communication specialists, or be an experienced team member seeking additional external expertise and insight.

You might not have ever had a communication strategy for your development, and are stuck in a tactical loop with limited results.

Maybe you’ve had some negative issues happen and need a plan to get going and bring some positivity and success to your project’s profile

Maybe you need to reach a variety of people in different ways and you’re not sure where to start.

If this sounds like you, then let’s have a chat about what you want to achieve.

let’s talk emma!

Hello, I’m Emma

I’m a chartered practitioner with the UK Chartered Institute of Public Relations (CIPR) and have 25 years of experience working in communications in property, construction and tech. This means I bring knowledge of the sector not just in my discipline but from working closely with businesses and policy-side at Homes England and the Ministry of Housing, Communities and Local Government.

A concrete approach

I follow my seven-step process to create your strategy which looks at your purpose, what success looks like, your customer, how to get in front of them, what to say, and what tactics to use, as well as reviewing and measuring results.

We start with a call where we go through what is happening in your business, your ambitions, what’s working, what’s not, and where the gaps are.

Let me know if you want to have an exploratory chat about this.

Let’s talk!