“Emma and Steve worked with us to help us understand our customer perceptions regarding brand reputation and how our partners appreciate our values. With their combined knowledge of the housing sector and expertise in reputation research, they could quickly get under the skin of the task and provide a robust process which included both qualitative and quantitative data. The final report was insightful, with useful recommendations and next steps, and we are now utilising it to inform the charity’s strategy and communications approach.”
Louise Winterburn, Deputy Chief Executive, World Habitat
“We worked with Emma to help engage stakeholders on renaming a high-profile development for one of our key clients. She came highly recommended. Emma’s strategic approach was methodical and creative, with a strong rationale for the new name grounded in research. She facilitated multiple conversations with some of our key stakeholders on the project, both public and private sector, some of which was against a sensitive backdrop. She also has deep knowledge of large-scale placemaking communications. We wouldn’t hesitate to work with Emma again.”
Sarah Alton, Director, Stakeholder Engagement, Consultation and Communications Team, Aecom
“Emma is a pleasure to work with and has a wealth of experience in housing and the built environment. She worked as an extension of our team on more than one occasion. This has included helping us with placemaking activities such as our first-ever resident welcome pack, a campaign to promote our big tree giveaway, the spring edition of Ebbsfleet Living and promoting the Garden City at MIPIM. As well as ensuring that our 3000th home milestone event was a huge success for residents and key stakeholders. I wouldn’t hesitate to recommend Emma.”
Ian Piper, CEO, Ebbsfleet Development Corporation
“Emma worked with our management team to help us understand what our customers think of our message and proposition. She was quick and helpful and provided a well-researched and analysed summary of what our key customers and staff think, presenting this back with insights added using her knowledge of the sector. The resulting ‘Message House’ has been a useful tool and helped us to refine our website, social media channels and sales literature, and to be more specific with our customers, ultimately, resulting in gaining traction with our marketing and sales materials. .”
Steve Collins, CEO, Rentplus
‘Emma provided specialist technical and sector knowledge as part of our agency brand and marketing team for the Purﬂeet on Thames regeneration project. Emma’s understanding of the housing sector and market, plus her strategic insight and analysis skills, resulted in excellent audience insight to feed the marketing personas and brand proﬁle for the Place. We’ve worked with Emma several times and wouldn’t hesitate to recommend her and her work.’
Matthew Clark, Making Giants
‘Emma came highly recommended to help us raise awareness of our new modular homes for our flagship development in Cambridgeshire. She is very knowledgeable and got under the skin of our product easily. She secured some excellent media coverage locally as well as advising us on the best way to support our sales leads with a mix of activities including partnerships and digital media, paid activity and editorial all of which provided a strong awareness base for our first homes arriving.’
Laura Sykes, Marketing Manager, House by Urban Splash
“Emma worked for me during a time of critical change at ilke. We were still growing the business and there was a focus on educating the sector about a new way to build homes. Emma provided leadership for the marketing and communication function helping myself and the Board make decisions about the direction we can take. She also enabled us to present our product and offer clearly to our potential customers and create assets that we needed to support our customers sell the product and support our marketing and communication activities, culminating in a strong presence at Housing 2019, more informed customers and her work with us being shortlisted for two awards. Emma was delight to work with, always looking at the positives with a challenging approach to ensure we focused on the key messages and opportunities.”
David Sheridan, Executive Chair, ilke Homes
“Emma helped us with our first-ever welcome pack for the residents of the Garden City. Emma’s experience in large scale places, creativity, ideas and input were invaluable to making sure that it contained all of the right words and elements, that it was fully accessible and engaging as a suite of documents and files. We have had great feedback and are very pleased with it. We cannot wait to work with Emma again.”
Miriam Fagbemi, Community Building Manager - Healthy Placemaking
“We hired Emma’s strategy services to develop the long-term Placemaking Strategy for Eddington. This included taking our existing work and outline, researching and developing a concept, a narrative, workstreams and principles to help us deliver the softer side of our Placemaking ambitions which included; engagement, marketing and stewardship plus putting KPIs in place. Emma’s knowledge and advice were clear, thoughtful and delivered on time and on budget and we are now putting in place the actions she recommended.”
Heather Topel, Project Director, North West Cambridge Development.
“Emma worked closely with the Board and wider team at Stride Treglown to design and deliver the Shaping Future Places event. Emma’s wide industry knowledge, advice and skills were critical in shaping the event, the book that followed and the wider campaign.”
John Wright, Director of Commercial architecture at Stride Treglown.
“Emma delivered a comprehensive and clear communications strategy for a complex infrastructure project with multiple partners and adjacent projects to consider. She was able to get under the skin of the brief very quickly at short notice, and her knowledge and experience in the built environment space was apparent due to the key issues and stakeholders identified, as well as the her innovative ideas on how to engage with them. She comes highly recommended..”
Beth Durham, Head of Communications, Greater Cambridgeshire
“Emma was a valued extension to our team managing the communications for a tricky engineering aspect during a major road closure on the A14 Cambridge to Huntingdon Improvement Scheme. Emma’s experience and understanding of complex subject matter along with her excellent attention to detail, creativity with content and well-crafted messages contributed to a high level of engagement across all communication channels. This ultimately resulted in a positive outcome for the delivery of the project.”
Pam Hobson, Stakeholder Director, A14 Integrated Delivery Team.
“Emma provided us with expert guidance when approaching how to communicate with local politicians and businesses about a new development site. She was experienced in dealing with difficult situations, presented excellent data and a sound communications strategy that helped us communicate our vision and values in an informative and understandable way. Emma continues to provide us with strategic advice and creative ideas on how best to deal with our profile and customers.”
Andrew Adams, Senior Development Manager, Axis Land Partnerships.
“Emma and I pitched together for a broad strategic comms brief and she provided immense clarity to our proposition as well as an air of calm and confidence that the more junior members of the pitch team responded to. Would love to work with her again – she’s also great fun!”
Ben Lee, PR Manager, Bidwells.
“Emma is a great example of a strategic communications professional, who will work expertly and flexibly to get the job done, even when resources and time are tight. She covers a very wide brief with focus, clarity and priority, earning huge respect from her colleagues, communications partners.”
Rebecca Britton, Communities and Partnerships for Urban and Civic.
“Emma has a dynamic and creative approach to generating ideas and the assessment of supporting evidence. She sees the big picture while effectively scrutinising data, adding value throughout a complex, multi-faceted consultancy process. Emma was a pleasure to work with, combining intellectual challenge with good humour, a rare combination in my experience.”
David Tuck, Managing Director, GENECON
“Emma is a joy to work with. She has a great practical approach and she is full of ideas and always met a deadline. She has that rare ability to be able to focus on the detail whilst keeping a firm grip on the strategy and has exceptional interpersonal and leadership skills plus an amazing ability to turn what could be a problem into a success, she was a great asset to our team .”
Terry Fuller, Executive Director, Homes England
“Emma planned and delivered multiple media interviews in one day with key trade press for the UK Housing Minister at the largest property show in the world, MIPIM in Cannes, alongside leading the programme content for the housing strand. Emma’s expert guidance secured the profile and the speakers we needed on UK housing for the ‘Invest in GREAT’ UK Government Pavilion.”
Sarah Rutt, Programme Manager MIPIM Cannes, Department for International Trade.
“Emma was the driving force behind the early marketing and communication strategy for a new settlement – a planned new town near Cambridge. She was instrumental in ensuring stakeholders were engaged and up to date, and managed tricky situations with gravitas and professionalism. I wouldn’t hesitate to recommend Emma and her work.”
Paul Kitson, Director of Place, Birmingham City Council
“Emma is great to work with, always practical, resourceful, able to focus on details whilst maintaining a sense of the bigger strategic picture. She also manages to make really important work fun, creative and always rewarding. I can only hope we get to work together again in the future as she’s fab.”
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