When was the last time you updated your about page on your website? This week, which is National Storytelling Week, is an excellent opportunity to think about how to incorporate storytelling into your business strategy.

Storytelling is an essential part of modern business strategy. The human brain processes stories much deeper than facts and figures, making them a powerful tool for communicating complex ideas and building customer trust.

The businesses winning right now are using storytelling to build their brand reputations to provide helpful information and build a human connection with their customers.

Today I share how you can restart your about page during National Storytelling Week by sharing some tips and insights and examples of how it’s well-executed in B2B.

Let’s dive in!

What to do next:

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