Are you considering starting a podcast for your business but feeling overwhelmed and not sure where to start? Look no further! In this episode, I provide you with a step-by-step checklist on how to successfully launch and manage your own podcast.

Oh and this episode is a taster for a talk I am giving for the CIPR Global network on The Dos and Don’ts of podcasting for members and non-members on 8 June 2023 where there will be a Q&A and you can ask me anything!  I will also be advertising a new online training at this talk so make sure you join! Link is in the show notes folks.

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Sign up for my lunchtime talk on 08/06/2023 from 12:30 – 13:30. 

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Full Transcript (unedited)

In the fast-paced world of marketing and communication, podcasts have emerged as a powerful tool to reach and engage with your target audience. If you’re a marketing professional or communicator looking to dip your toes into the world of podcasting, I’ve got you covered. I am about to walk you through a comprehensive 10 point checklist that will help you hit the ground running and produce a successful podcast that resonates with your audience. So, fasten your seatbelts, folks – it’s time to amplify your brand in the booming landscape of podcasting!

How to Launch and Manage Your Own Podcast Checklist:

  1. Determine your podcast’s niche and target audience.
  2. Choose a unique podcast name that represents your brand and resonates with your target audience.
  3. Choose a format for your podcast (interviews, monologues, roundtable discussions, etc.)
  4. Purchase necessary equipment, such as a high-quality microphone and recording software.
  5. Develop a launch plan, including creating an intro and outro for your podcast, choosing a launch date, and promoting your podcast on social media and other channels.
  6. Record and edit your first few episodes, keeping in mind your target audience and chosen format.
  7. Choose a podcast hosting platform to publish and distribute your episodes.
  8. Stay consistent with your publishing schedule and engage with your audience through listener feedback and Q&A segments.
  9. Promote your podcast through guest appearances on other shows and expand your reach through marketing efforts.
  10. Continuously track and analyze your podcast’s performance through analytics and adjust your strategy as needed.


Starting and managing a successful podcast for your business may seem daunting, but with this helpful checklist, you can launch and grow a podcast that engages your target audience and elevates your brand. Remember, the key to success is consistency, dedication, and always keeping your audience’s interests and needs in mind.