In today’s episode, we’ll be taking some notes from the deep dive and unpacking in more detail creativity related to your environment, and also procrastination. We’ll uncover the challenges of creativity in comms and PR, the importance of choosing your battles wisely, and how seemingly unrelated factors can influence our creative prowess.

Here are a couple of things you may not know to weave into your strategy

Let’s dive in!

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Full Transcript (unedited)

Creativity is essential for any public relations professional looking to make a splash with their campaigns. It’s vital to find ways to stand out from the crowd and create memorable, engaging content. One book that dives deep into this topic is “Creativity and Public Relations” by Andy Green. Green explores the five ‘Is’ of the creative process, showing techniques for stimulating and evaluating ideas and obstacles to creativity.

More about that in the next episode.

  1. Our Environment and how that can Influence our Creativity?

Did you know that your environment can play a significant role in sparking your creative genius? Everything from the wallpaper in your office to childhood memories can have an impact on your ability to devise innovative ideas.

The spaces you inhabit, the people you surround yourself with, and even the sounds and smells in your surroundings can have a profound impact on your creative thinking. For example, a cluttered and chaotic workspace can hinder focus and limit creative flow, while a well-organised and inspiring environment can stimulate fresh ideas.

To harness this knowledge, try cultivating a workspace that fuels your inspiration, be it through colours, textures, or emotional connections to items imbued with personal meaning.

Even photos of pictures can help. If you work in an office this can be tricky especially if you’re not allowed to have photos on your desk. But you can get creative by using music or wallpaper on your screen or even just sitting somewhere else for a while. I do this at home, I have a separate desk for reading and writing to my main work.

It’s important to eliminate negative thoughts too. Self-criticism can prevent you from trying something new. If self-doubt creeps in when you’re attempting to find inspiration, replace negative thoughts with positive affirmations to restore your confidence.

  1. There is a connection between Procrastination and Creativity

Most people view procrastination as a bad habit or even as an enemy of productivity. However, a study focused on creative architects discovered that many successful professionals tend to postpone their work to give their ideas more time to stew and I think that this is a good thing – I like to reflect and review what I am doing and also

The act of ‘brewing’ ideas allows creatives to produce more innovative and thought-provoking solutions when they execute them. So, the next time you find yourself procrastinating, consider giving your idea some breathing room instead of forcing it.

In conclusion, it’s essential to remember that feeling guilty about taking time to think in a work context is counterproductive. Our environment and creative thinking processes have significant impacts on our work outcomes.