Promoting Property: insight, experience and best practice.
This book is now published by Routledge and is widely available. The book is a collection of essays on PR, each covering a specific aspect of the property sector. I wrote Chapter 2; promoting large scale mixed-used schemes and it contains insight, strategic approaches and case examples aimed at anyone working in the sector or those responsible for promoting large-scale sites.
Extract
This chapter aims to cover key PR and communication approaches through the stages of building a new community, from supporting early stage planning and consultation, site preparation and construction and ‘placemaking’ through to selling a new destination. It will focus on the purpose of PR and its role, the key areas of strategy, how this has changed over the years, and how it is perceived, as well as covering some of the challenges and opportunities for PR practitioners.
Reviews to date
A ‘bible’ of property PR
“Property is a fast-paced sector with multiple and complex communications needs. As such it is dependent upon good PR, and also offers wide-ranging opportunities to CIPR members. A ‘bible’ of property PR is long-overdue and it’s great to see so much expertise featured in this book. Providing such a comprehensive overview of the sector, together with a strong emphasis on theory, strategy and techniques, is a considerable achievement and will be of great value to PR practitioners.”
Emma Leech
CIPR President 2019So much of what is written here needs to be listened to and acted upon
“Having spent the last 17 years thinking about how to better manage the reputation of the property industry this collection of essays has provided some real nuggets of insight and analysis on how to tackle what might appear to some to be an almost impossible task. As I read the introductory chapter, I realised that so much of what is written here needs to be listened to and acted upon. Simply acknowledging that around 28% of a company’s value is likely to be accounted for by its reputation is a great reminder as to why the property industry should think deeply about how it comes across to its stakeholders and why, of course, it should be seeking expert help from communications experts to improve the perception that others have of it.”
Liz Peace
Previously CEO of the British Property Federation, now an independent Director, Chair and adviser to the industryA much-needed book
“Working on large-scale developments is incredibly complex and carries huge responsibility, so investing in strategic communications is vital to tell a positive story about the creation of a new place, manage multiple stakeholders with sensitivity and often deal with unpredictable events. As we grasp with climate change, technological disruption and changing demographics, I hope this much-needed book attracts more PR experts to the exciting, vital practice of property communications.”
Shaun Harley
Director of Communications, Homes EnglandFascinating and thorough
“A fascinating and thorough insight into the world of property promotion through the eyes of those who know it best. A must have guide.”
Laura Stevens
Interim Head of Marketing, Lambert Smith HamptonValuable insight
“This book provides valuable insight into the various challenges currently facing the built environment industry and how the public relations industry is seeking to address them. Property and construction, in particular, have some significant issues to confront, both in terms of perception and reality, and Promoting Property doesn’t shy away from confronting them.”
Adam Branson
Property journalistA solid grounding in key issues and challenges in property public relations
“This book serves as an excellent primer to those planning a career in public relations, showing the extraordinary scope that exists within roles in the property sector. If you are unsure where you want to build your career, there is much to consider in property public relations, and this book will give you a solid grounding in today’s key issues and challenges.
“Equally, for those working in other parts of the property sector, this book is a handy reference for how public relations professionals can help you succeed.”
Alistair McCapra
Chief Executive of the Chartered Institute of Public Relations
Note – not for further distribution
Copyright Routledge 2019