This week, I want to talk to you about creating a great brief and not wasting time, effort, and energy when hiring someone to help you with PR.
No one wants to waste time, effort and money. So here are four things to think about when writing a brief to stand the best chance of getting the results you need.
Everyone needs help at some point with specific skills and expertise; flying solo on everything means you are spreading yourself thin. I can relate as I run my own business, and there comes a time when you have to write a clear brief to get a good brief for someone to help you.
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PS – Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot?