Telling The Story of New Communities
We specialise in creating impactful, community and place-driven communications strategies for large-scale mixed-use developments.
Our services are designed to build a strong narrative around your site, fostering engagement, driving foot traffic, supporting home sales and, ultimately, supporting the creation of vibrant, interconnected communities as the ‘glue’ that joins it all together.
Read Emma’s book chapter on – building a story of new communities from Promoting Property – best practice and insights published by Routledge.
Led by Emma, who has a proven track record of helping developers, master planners, and site owners create places people want to be and buildings they love to use, we deliver results that turn spaces into thriving destinations. Our experience includes successful projects such as Ebbsfleet Garden City, Northstowe Town, Eddington and Purfleet on Thames
Our Approach
Our approach is rooted in understanding the unique character of your site and its location. We collaborate with developers, architects, urban planners, and local stakeholders to craft a narrative that resonates with the community and aligns with your development’s vision. We also work with a range of trusted partners to provide comprehensive services, including film, media relations, research and reputation monitoring, experiential events, graphic design and much more.
“We hired Emma’s strategy services to develop the long-term Placemaking Strategy for Eddington. This included taking our existing work and outline, researching and developing a concept, a narrative, workstreams and principles to help us deliver the softer side of our Placemaking ambitions which included: engagement, marketing and stewardship plus putting KPIs in place. Emma’s knowledge and advice were clear, thoughtful and delivered on time and on budget and we are now putting in place the actions she recommended.”
Heather Topel, Project Director, North West Cambridge Development
Our Expertise
- Strategic Communications Planning: We develop a cohesive communications strategy that tells the story of your site across digital, print, and experiential mediums.
- Branding & Narrative Development: We create a strong, memorable brand narrative and produce compelling content that highlights the site’s unique offerings.
- Community Engagement & Stakeholder Relations: We facilitate meaningful engagement with local communities and stakeholders, ensuring their voices shape the placemaking process.
- Event Planning & Activation: We design and execute events that draw people to the site and create a vibrant, lively atmosphere.
- Digital & Social Media Strategy: We manage social media and develop an engaging website that serves as the hub for all communications.
- Media Relations & PR: We craft press materials and build relationships with media to secure coverage that raises the profile of the development
Why Choose Us?
- Proven Expertise: Our team, led by Emma, has extensive experience in placemaking communications, demonstrated by her work on projects like Ebbsfleet Garden City, Northstowe Town, and Eddington. And a long history working with strategic land and housing sites.
- Collaborative Approach: We work closely with stakeholders and a network of trusted partners to ensure our strategies reflect the collective vision of the development.
- Creative Storytelling: We excel at crafting narratives that inspire and engage, turning spaces into beloved places.