I wanted to do a few short episodes during August that were super-short that you could binge on and save you some time and effort over the summer months. I am calling this a ‘summer hacks series’. Today’s episode is all about repurposing your content.

How do you make an impact when you don’t have time to create content or run a campaign?

There’s a simple action you can take which won’t take long at all but will keep you top of mind – repurposing your resources.

I will cover today;

What is repurposing?
Where to start with repurposed content?

Links in this episode:

How To Find Customers and Help Them Buy – New online resource now available, also here: https://commsthatworks.mykajabi.com/find-customers+help-them-buy

Before you go;

 

Get my FREE roadmap to get more strategic with communication activity in your business (also here: https://mailchi.mp/henbe.co.uk/n8xnx5bjj3 )

 

Follow my Facebook page for daily tips and advice and to find out first about my new digital course; How to find customers and help them buy from you’

Also here:https://www.facebook.com/commsthatworks

 

PS – Did you know? Communication Strategy That Works is in the top 90 UK Small Business Podcasts you must listen to in 2021, by Feedspot.

Full Transcript (unedited)

I wanted to do a few short episodes during August that were super-short that you could binge on and would save you some time and effort over the summer months I am calling this a ‘summer hacks series’.  Today’s episode  is all about repurposing your content.

How do you make an impact when you don’t have time to create content or run a campaign?

There’s a simple action you can take which won’t take long at all but will keep you top of mind – repurposing your resources.

I will cover today;

What is repurposing?

Where to start with repurposed content?

Let’s dive in!

How much are you really making of what you’ve already got on your files or on your desk right now? I bet there is loads of content you could reuse and re-shape to make an impact right now but you’ve probably not looked into it.  August is a great month to look at what you got and repurpose it for September – can you refresh it, update it, reinvent the topic and add a twist?

What is repurposing.  Really?

Well it’s a bit like when you take your old chairs and up cycle them and reuse them by maybe changing the way they look, or adding some features in to update them and they give you dining room a completely fresh and interesting look.

Repurposing content is when you take something you’ve already written or a talk you’ve already delivered or created, and you chop it up and reshape it to reuse it for another or multiple uses.

How much are you really making of what you’ve already got on your files or on your desk right now?

For example, each of my podcast episodes is about 1000 words and they provide me, per episode, with four articles or blog posts and five to six social media posts, plus some themes to explore as prompts for questions, for example, for emails or for social media as well.

I produce weekly so that’s a lot of content I could potentially use and a lot of content I could be putting into my planner.

Where to start with repurposed content?

Start with focusing your time on what you know already works well. Maybe you launched a report a few years back.

Can you chop it up?

Can you use part of it for an email to your customers?

Maybe take the infographics from it and create a mini update for social media.

Can you take the headings and create a series of blog posts or emails reminding people of the report and what the benefits of it are, but maybe updating it a little if something has changed just to make it relevant to now?

Maybe you ran an event a few years ago or talked at an event? Go back to that talk and take a look at the speaking points you noted down or the questions you were asked. Can you make each one a blog post or a LinkedIn article for a mini series, maybe with a little bit of tweaking?

The headings, or the questions you were asked, could be a series of prompts for social media posts.

Maybe you could reflect on what was being discussed and bring it up to date, showing what has changed. For instance, ‘this time last year we were talking about X, Y, Z, but actually now, these are the most important things’. This gives you an opportunity to talk about something current, but starting somewhere where you know works and where you’ve already done the thinking.

This could also make an email to your customers with an update and a reason to get in touch or a call to action.

Starting at a place where most of the work is already done and building from there can create some killer content that hits the mark. And it already has a strategic goal and is largely approved copy because you already did the thinking and the planning for it previously, so you should get a head start on that.

I hope you enjoyed this episode of the podcast, Are you going to give repurposing a go? It’s a great way to make use of what you’ve already got and get your views and experience seen by more people.

Before you go i have launched an online tool that could hel you fund customers that want to buy from you.  If you’re interested check the show notes today for the link.

I’ll just say bye for now and see you next time.