Ep 38. Summer ‘hacks’ series: Using audio and voice effectively

In the last of the summer hacks series, I share with you how audio can help you with your content creation. Audio transcriptions services AI and automation for recording your voice have changed unrecognisably over the last ten years. You no longer need to write a blog. That’s right, you heard me!

I am going to talk to you today about why voice notes and audio can help you create quick and easy content for your business by sharing my own experiences of why I started my podcast.

Let’s dive in!

Links metioned in this episode:

How To Find Customers and Help Them Buy – New online resource now available, also here: https://commsthatworks.mykajabi.com/find-customers+help-them-buy

Full Transcript (unedited)

In the last of the summer hacks series, I am sharing with you how audio can help you with your content creation.  Audio transcriptions services AI and automation for recording your voice has changed unrecognisably over the last ten years.  You no longer need to write a blog.  That’s right, you heard me!

 

I am going to talk to you today about why voice notes and audio can help you create quick and easy content for your business, by sharing my own experiences of why I started my podcast.

 

Let’s dive in.

 

Why I chose audio

 

Why podcast? Why not write? Even though I write for other people all day long, I found that focusing down and writing about my own business, for example, for blogs, was actually really difficult. But speaking into a microphone came very naturally and it was a way of being able to download what was in my head. I have 20 years’ experience in the business of comms and podcasting enables me to put that and my advice into a format that people could access.

 

I would always advise having a number of ways people can engage with your brand product or service. Not everyone likes to read. People engage with information and learn in different ways.

 

While the material starts out as audio, a podcast, it is not limited to being that. I use the podcast as a tool to draw out the expertise in my head and then transform it onto paper and digital so that I can also repurpose it and use it elsewhere. People can read my insights if that’s what they prefer. I can share my knowledge in written form on different platforms.

 

I get on average around 3 additional articles from each podcast episode and social media prompts as well.

 

As a solopreneur the ability to adapt and repurpose my podcast episodes has helped save me a lot of time and money, while growing an audience of listeners, as well as people who follow me on social media.  It has also given me a back catalogue of content to share and use for my business for talks, and emails and blog posts social media etc.

 

My podcast reached the top 200 business podcasts in the Apple charts in the U.K. within 48 hours of launch and entered the #10 for marketing in the U.K. too. It immediately put me in front of new people seeking expert guidance on comms and has helped me grow my online elaring platform Comms That Works.

 

Not only have I gained a new (and fab) skill in planning, producing and editing a show, but I am able to give free weekly advice to help business people in smaller businesses that want to grow.

 

Are you wondering if a podcast would make a good fit for your communications strategy? Have a chat with me.

 

Also don’t forget to check out my learning platform where i have just launched a bite sized course to help you find customers that want to buy from you.  The link is in the shownotes.

 

So I’ll just say bye for now and see you next time.