PR can help the sales process along through the ‘know, like, trust’ aspect of the customer journey with you.
The more someone hears about your business and the better informed they are, the warmer they are as a potential lead. In plain terms, this means your customer is closer to working with you or buying from you than they were when they first heard of you. Customers have to travel along the ‘know, like, trust’ pathway with you to know your products, like them, and work out if they will work for them. They also need to trust you so they will choose you over the other options that might be available out there.
Using PR this way can influence your lead generation and become an essential cog in your sales wheel.
Now I say this is for B2B, but it can easily translate into B2C it’s just B2B is my genius zone, so I am focussing here today.
Let’s dive in!
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