If you want to make an impact in 2023, you need to measure your impact. Doing this will help you hire an effective team, budget and focus your efforts where you need them most, and start to see better results. But it’s not just for work; use this episode to review your personal goals too!
Let’s dive in!
Additional links and downloads
Here is my activity tracker to help you track your activity in 2023:
https://mailchi.mp/henbe.co.uk/1g85gwokl5
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Full transcript (unedited)
If you want to make an impact in 2023, you need to measure your impact. Doing this will help you hire an effective team, budget and focus your efforts where you need them most, and start to see better results. But it’s not just for work; use this episode to review your personal goals too!
Let’s dive in!
It can be difficult to change old, tired methods, so in this short episode before the Christmas break are three things to help you review your comms plan from 2022 effectively, and quickly reflect on what’s working and what’s not and reform your plans for 2023.
Firstly, you need to have kept a record.
It may take effort to gather the data, but it will be worth it. This data could include the number of emails sent to customers, event feedback forms, PR obtained from awards entries, or proactive new announcements. It could also include how engaged your audience is on social media. If you still need to get a process in place for this, compile what you can and set a benchmark for next time.
Secondly, review what has worked well and what hasn’t.
Reviewing what has worked and hasn’t can help you get an idea of where to focus your time and efforts and identify any mistakes you may have made. For example, someone suggests you float a giant pound sign down the river next year to raise awareness of tax increases. You should remind them why you should (or shouldn’t) do that. Your data will also help shape your argument for yourself and your management team.
And lastly, use insights to make changes for the future. These could include setting new targets or changing your strategy to ensure your comms plan is successful in 2023.
I like to use “Start, Stop and Continue” for this.
What you need to “Start” doing is what you could try based on your findings from this year’s comms activity: What new thing will you start doing based on where you see gaps in your comms activity?
“Stop” is for those activities that do not show you a return. The activities you do ‘just because’ and there’s no tangible value to them. Put these in the Stop column and make sure you add a reason so you can reflect on it.
Finally is the “Continue” column. These are those activities that show you a return. Activities that you need to nurture and get better at. These metrics are where to focus your time in 2022.
Have a wonderful Christmas, everyone. I am publishing over Christmas with the 12 days of festive hints and tips over the next two weeks, so make sure you follow me on social media for those.