Why Reading Business Books Matters: Kicking Off a Monthly Book Review episode
In today’s fast-paced world, it’s easy to feel like there’s never enough time to step back and invest in learning. But here’s the thing: staying sharp and innovative in any field, especially communications, requires fresh ideas and new perspectives. And one of the best ways to get those? Reading business books.
Sure, some might argue that we can pick up tips from blogs, podcasts obviously, or even social media. But there’s something different about diving into a well-researched book. It’s like having an in-depth conversation with an expert—a chance to explore their ideas fully, understand the stories behind their strategies, and learn lessons that stick. So I am mixing up podcast learning with a book review a ‘pook’ review?
Anyway, that’s why I’ve decided to review a book on this blog once in a while. It’s a way to hold myself accountable for making time to read, but also to share the insights I discover with you. Whether you’re looking for practical tips, big-picture inspiration, or just a spark of curiosity, I hope these reviews will bring you something valuable.
This month, I’m kicking things off with Jonah Berger’s “Contagious: Why Things Catch On.” It’s one of the top 2024 books for anyone interested in marketing, communication, or understanding why some ideas and products take off while others don’t. So, let’s dive in and explore what makes “Contagious” such a must-read—and how it can help us all create messages that stick.
So, Let’s dive in!
Links to the book mentioned in the episode: Contagious: How to Build Word of Mouth in the Digital Age
Full Transcript (unedited)
Have you ever wondered why some ideas or products seem to take off while others flop? That’s exactly what Jonah Berger’s book “Contagious: Why Things Catch On” is all about. And let me tell you—it’s not just another business book. It’s packed with fascinating stories, backed by research, and full of tips you can actually use. If you’re in marketing, communications, or just curious about what makes things go viral, this book is a total game-changer.
Why I Loved This Book
First off, it’s such an easy read. Berger writes in a way that’s fun, approachable, and totally relatable. He doesn’t just throw stats and theories at you—he tells amazing stories that make the concepts stick. Like, did you know that a ‘$100 cheesesteak’ helped put a small restaurant on the map? Or that a simple “Will It Blend?” video series turned a boring blender company into a viral sensation?
What makes it so good is that it’s practical. Berger’s STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, and Stories) isn’t just some abstract theory. It’s a step-by-step guide that you can take and use right away. It’s no wonder it’s considered a must-read for anyone who wants to understand what makes ideas spread.
What Makes It So Interesting
The book doesn’t just focus on marketing gimmicks—it dives into human behavior which I love. It’s all about why we share things. Why do we tell friends about certain products or stories? Why do we feel the need to post some things on social media and not others? Berger breaks it all down, and the examples are fascinating.
I also loved how the book taps into universal truths, like how people want to look good in front of others – called Social Currency – or how strong emotions—whether it’s awe, excitement, or even anger—make us hit “share.” Every chapter had me nodding along, thinking, “Oh, that totally makes sense!”
My Key Takeaways
Here’s what I’ll be taking with me into my own work (and honestly, life in general):
- Make People Look Good (Social Currency):
If your product or message makes people feel special or smarter, they’ll share it. It’s that simple. Think about ways to make your audience feel like they’re in the know or part of an exclusive club. - Create Triggers to Stay Top of Mind:
Tie your message to something people see or think about often. For example, linking your product to a daily habit or a seasonal event makes it more likely they’ll remember it—and talk about it. - Evoke Emotion (and Make It Big!):
People share things that make them feel something. Whether it’s laughter, awe, or even outrage, emotions drive action. Think about how you can add an emotional hook to your message. - Be Seen to Be Shared (Public):
If something’s out there for people to see, they’re more likely to jump on the bandwagon. Visibility is key. It’s like when you see everyone using a cool gadget—you’re way more likely to want one, too.
Why You Should Read It
I can’t recommend this book enough. It’s fun, it’s fascinating, and it’s actually useful. Whether you’re brainstorming your next big campaign or just curious about what makes people tick, “Contagious” is packed with insights you’ll want to use right away. Plus, it’s full of those “aha” moments where you finally understand why some things just catch on.
Seriously, if you want to know the secret sauce behind creating shareable, memorable ideas, this book is a must-read. It’s not just smart—it’s contagious.
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