To continue the festive spirit, I’ve decided to focus on 12 comms tips for you over the 12 days of the Christmas period, from 25th December to 2nd January. So here are the first 6 to get you going!
These are short and snappy episodes to keep you going over the festive period to help you improve your comms.
Let’s dive in!
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Full Transcript (unedited)
To continue the festive spirit, I’ve decided to focus on 12 comms tips for you over the 12 days of the Christmas period, from 25th December to 2nd January. So here are the first 6 to get you going!
These are short and snappy episodes to keep you going over the festive period to help you improve your comms.
Let’s dive in!
- Your message needs to be compelling.
It would be best to guarantee that your message about you and your product resonates for a long time. Using your communication in this manner requires insightful thinking. It’s useless to just put out content. Instead, you need to consider how it fits together and the lessons people will learn from it.
Therefore, everybody in the business must talk about the product in a similar way. Selling and informing are intertwined. It’s not good if the sales team is explaining something to your customers entirely differently than it is being presented through your business messaging.
- Have a plan of action
What activities do you need to take at this point to help the customers walk the ‘know, like, trust’ path? What do you need to supply as they move along it?
For instance, do they have queries about your product? Do they want to view demonstrations of how it functions? Do they want to understand how it differs from other items out there? What are their worries, and how can you address them? Do you need to crush some misconceptions?
Speak to people and find out what they need to know. Then create a plan for sharing that information and how you can construct relationships that convert your warm leads into paying customers.
- Measure your work
It’s just more cost-effective in the long run and helps you budget effectively.
Think about it: If you put your money into activities that you know are working into areas where you know you’re getting the return, then you know you’re spending your money wisely. If you’re not tracking what you’re doing, you don’t know if that money you’re spending is giving you any return.
- You need to have a goal in mind
We talk a lot about ‘goals’, especially at this time of the year, but we often need clarification on why we have chosen them or how we will arrive at the outcome we want. So here are a few reasons why it’s important.
Setting a clear, actionable goal is the first step towards achieving success. It signals to yourself and others what you want to achieve and mobilizes your resources towards making it happen. Without a goal, you might be working towards something that isn’t quite what you want, or you might not be working at all. You might think you’re making progress when in reality, you’re nowhere near your goal.
When you set a goal, you’re committing to working towards a result. This can be as simple as ‘I will complete this project by the deadline.
- Use publicly available data to inform your campaigns
One of my passions is data and insight. And the UK Census is about as interesting as it gets! It is a treasure trove of information about the nation’s population and can be used in many ways.
The Census is the most extensive survey globally, carried out across many countries every ten years. And it’s a census of the population, not a census of the economy. There was a new Census undertaken in 2021, and the results have been drip fed until now, but the publishing schedule kicks in in earnest in 2023 with lots of interesting updates.
That means it provides an excellent snapshot of who lives in the country and where they are. It also means it offers an opportunity to measure the country’s progress over time.
- Don’t forget about the stakeholders
There are multiple applications of stakeholder management and brand advocacy. For example, as a form of advertisement, to create a sense of community and to persuade others to buy the company’s products. In addition, industry partners can help with policy or regulatory issues; staff can help tell stories of your company first-hand for recruitment purposes.
Whatever your purpose, It is essential to consider the goal when conducting advocacy because the desired outcome will vary depending on the brand.
It can also be a powerful tool when things don’t go to plan and a crisis hits.
That’s the six tips for the first 12 days of Christmas – next week; I will cover the final 6!