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Each week I share my knowledge on how to; find your essential customers, engage those customers in your products and services, stand out from the competition, and protect your brand reputation with Comms ‘That Works’.
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LATEST EPISODES
Ep 99. Does an economic downturn mean scale back or build up to you?
In times of economic downturns, it's essential to ensure your communication and marketing plans are recession-proof. However, the latest research from Linkedin suggests brands will k [...]
Ep 98. RERUN. Hey marketers! 5 tips on using PR to build trust in your B2B product or service
How to use PR to build trust in your product One of the many ways PR can help the sales process along is through the 'know, like, trust' aspect of the customer journey with you. The [...]
Ep 97. New CEO? What’s your plan for the first 100 days?
You've a new CEO and you're tasked with creating a public relations programme for her. She's been working hard to improve the company's image, and you want to ensure that the public is [...]
Ep 96. Why flexible working and productivity are essential for comms jobs
WorkLife Week is the 10-14 October in the UK and is celebrated by the Working Families Charity. So I wanted to again this year raise some awareness of this topic for communications pe [...]
Ep 95. PR and the quest for truth and transparency
Have you got a plan to build trust with your audience or just a communication plan? Good Public Relations (PR) is about creating trust in your brand. It's a strategic communication p [...]
Ep 94. How brand advocacy could help manage reputation impact in your business
Do you wish more people were telling their friends about your company? When people are looking for recommendations on LinkedIn, you wish your name was being tagged. When someone at [...]