My podcast & blog offer you free bite-size practical advice, tips and insights available in audio or written blog posts.
Each week I share my knowledge on how to; find your essential customers, engage those customers in your products and services, stand out from the competition, and protect your brand reputation with Comms ‘That Works’.
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LATEST EPISODES
Ep 134. The Power of Public Relations: 5 Tips to Impact ‘Know, Like, Trust’ with customers
Today, I delve into five valuable suggestions on how public relations (PR) can considerably influence the sales procedure by concentrating on the "know, like, trust" elements of a cl [...]
Ep 133. A/B Testing for Behaviour Change Campaigns: A Comprehensive Guide
If you are looking to change behaviour with your campaign, it's crucial to design the most effective messages to influence people's outlook and actions. One popular method for optimi [...]
Ep132. Turning Customer Problems Into Campaign Ideas
Today, I'm exploring how customer problems can be a valuable source of ideas for PR campaigns. You'll learn how to turn those ideas into successful campaigns, what makes a good campa [...]
Ep 131. Empathy and Integrity: Keys to Successful Communication
As communicators, we must recognise that our roles require essential attributes including; active listening, empathy, curiosity, tenacity, analytical thinking, and creativity. Today, [...]
Ep 130. Why now is the time to use audio content as part of your strategy
ITV recently added an audio blog for their contestants on Love Island in a move to make their content more accessible after criticism that it wasn't accessible to all. So this week I [...]
Ep 129. The Power of Values-Based Content Creation: Importance, Target Audience, and Top 5 Trends
What struck me this week was my own personal ethical stance on things like trust, transparency and honesty. A situation occurred and it made me feel betrayed. What happened? I wil [...]