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Each week I share my knowledge on how to; find your essential customers, engage those customers in your products and services, stand out from the competition, and protect your brand reputation with Comms ‘That Works’.
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LATEST EPISODES
Ep 144. Deep Dive with Adam Driver – Demystifying SEO
Today I am delighted to have on the podcast Adam to unpick and demystify SEO or search Engine Optimisation as part of January's measurement and evaluation theme. Adam originally train [...]
Ep 143. Developing a Creative Mindset: Strategies for Boosting Innovation and Originality
Today, I want to talk about the process of creative thinking. Long ago I read a book by PR Practitioner Andy Green called Creativity in PR. He highlights the importance of creativity [...]
Ep 142. Creativity, Environment, and Procrastination: Unlocking the Secrets of Creative Strategy
In today's episode, we'll be taking some notes from the deep dive and unpacking in more detail creativity related to your environment, and also procrastination. We'll uncover the cha [...]
Ep 141. How to ‘unboring’ your comms ‘Deep Dive’ with Helen Reynolds
As we kick off December's creativity theme, I am delighted to welcome back to the podcast Helen Reyolds founder of Comms Creatives. Why creativity this month? Because we often g [...]
Ep 140. The Importance of Customer Feedback in Brand Reputation Management
Today on the podcast as part of November's focus on brand tracking and insights, I take a look at customer feedback and how it can be used to improve brand reputation. Looking after [...]
Ep 139. Brand reputation, Gen Z, and honesty in communication
Remember when we dug deep into brand reputation and its importance in our previous episode? Well, today, we're taking it a step further as part of our reputation and insights series [...]