My podcast & blog offer you free bite-size practical advice, tips and insights available in audio or written blog posts.
Each week I share my knowledge on how to; find your essential customers, engage those customers in your products and services, stand out from the competition, and protect your brand reputation with Comms ‘That Works’.
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LATEST EPISODES
Ep 137. How AI is Changing the Game in PR and Comms
Artificial Intelligence and PR are becoming increasingly intertwined as we grapple with the pros and cons in real-time. As professionals, we recognise the immense potential of levera [...]
Ep 136. Deep Dive with Jo Twiselton – Strategic Communication & People-Focussed Change
I'm delighted to have on the podcast this week Jo Twiselton, human change specialists, executive coach, facilitator and consultant. Jo is also a qualified executive and wellbeing coa [...]
Ep 135. Autumn comms hacks; how to make the most of your time
I am really pleased to be back with fresh content this Autumn after a short break over the summer. I also have some news - for the next 6 months, the podcast will have 3 monthly epis [...]
Ep 134. The Power of Public Relations: 5 Tips to Impact ‘Know, Like, Trust’ with customers
Today, I delve into five valuable suggestions on how public relations (PR) can considerably influence the sales procedure by concentrating on the "know, like, trust" elements of a cl [...]
Ep 133. A/B Testing for Behaviour Change Campaigns: A Comprehensive Guide
If you are looking to change behaviour with your campaign, it's crucial to design the most effective messages to influence people's outlook and actions. One popular method for optimi [...]
Ep132. Turning Customer Problems Into Campaign Ideas
Today, I'm exploring how customer problems can be a valuable source of ideas for PR campaigns. You'll learn how to turn those ideas into successful campaigns, what makes a good campa [...]