My podcast & blog offer you free bite-size practical advice, tips and insights available in audio or written blog posts.
Each week I share my knowledge on how to; find your essential customers, engage those customers in your products and services, stand out from the competition, and protect your brand reputation with Comms ‘That Works’.
*NEW* Podcasting for Comms Managers training! Find out more
Book a 60 min 1:1 with me and I will help you become more successful at comms and nail your strategy. Find out more
Visit my learning platform Comms ‘That Works’ and discover more resources and learning tools
Never miss an episode!
LATEST EPISODES
Ep132. Turning Customer Problems Into Campaign Ideas
Today, I'm exploring how customer problems can be a valuable source of ideas for PR campaigns. You'll learn how to turn those ideas into successful campaigns, what makes a good campa [...]
Ep 131. Empathy and Integrity: Keys to Successful Communication
As communicators, we must recognise that our roles require essential attributes including; active listening, empathy, curiosity, tenacity, analytical thinking, and creativity. Today, [...]
Ep 130. Why now is the time to use audio content as part of your strategy
ITV recently added an audio blog for their contestants on Love Island in a move to make their content more accessible after criticism that it wasn't accessible to all. So this week I [...]
Ep 129. The Power of Values-Based Content Creation: Importance, Target Audience, and Top 5 Trends
What struck me this week was my own personal ethical stance on things like trust, transparency and honesty. A situation occurred and it made me feel betrayed. What happened? I wil [...]
Ep 128. RERUN! How not to fail at comms: A simple measurement framework
One of the top three things people ask me is how you measure the effectiveness of your communication activity. My answer is that, without knowing what your current marketing and comm [...]
Ep 127. ‘Deep Dive’ – How Campaigns Can Improve Your Strategy
Today, we're diving deep into the immense value well-planned campaigns can bring your overall strategy. We'll explore how effective campaigns can boost brand awareness, increase cust [...]