Ep 77. Why personality and tone is important for your content
Everyone has a personality, which makes you who you are. It influences your beh [...]
Ep 76. Using demographic data and insights for your PR campaigns
This is a VERY exciting time as the UK Census is published in earnest this wee [...]
Ep 75. RERUN! How do you talk about going green?
This week's podcast is inspired by my two days at a vast built environment eve [...]
Ep 74. Why now is the right time to use audio in your communication mix
Another podcast about a podcast I hear you cry? Latest research carried out by [...]
Ep 73. Message mixups: do you know who’s buying or benefitting?
The aim is to get your brand, products, and services in front of as many poten [...]
Ep 72. Why you need stakeholders and advocacy to be an integral part of your PR strategy
You may not think you have stakeholders or that it's for huge corporates of pu [...]
EP 71. Seven ways to use the media in your B2B PR strategy
Using the media is a great way to get your message across. Press releases are [...]
EP 70. RE RUN! How PR can help your business
This has been such a popular episode I just had to re-share it with you this we [...]
Ep 69. Using live events and webinars as your content strategy
Webinars and live events allow you to make a personal connection with your audi [...]
Ep 68. ESG reporting and managing reputation issues
ESG reporting is emerging as the most effective way for companies to build a p [...]