Ep 85. Summer Hacks Series (part one) How well do you really know your customers?
Welcome to the 2022 summer hacks series! These are really short 'food for thou [...]
Ep 84. Summer Hacks Series (part one) Why you need a purpose and goals
Welcome to the 2022 summer hacks series! These are really short 'food for thou [...]
Ep 83. Is social media a waste of time for B2B?
As social media has evolved, so have our expectations of what it can offer us. [...]
Ep 82. Why we need networks and connections as part of our comms
Networking and expanding your networks is a great way to bring in new business [...]
Ep 81. How not to fail at comms: A simple measurement framework
One of the top three things people ask me is how you measure the effectiveness [...]
Ep 80. Case study: Using a white paper to build brand credibility in a new market
Today, I share a case study on how a startup used a white paper to build trust [...]
Ep 79. Taking a slice of ‘owned’ content from the PESO pie
Using owned content, such as blogging, is a powerful tool for generating awaren [...]
Ep 78. The big myth about PR and comms pros
I was surprised and saddened to see prioritisation skills and analytical skill [...]
Ep 77. Why personality and tone is important for your content
Everyone has a personality, which makes you who you are. It influences your beh [...]
Ep 76. Using demographic data and insights for your PR campaigns
This is a VERY exciting time as the UK Census is published in earnest this wee [...]