Ep 65. IWD Special: Changing behaviour and influencing choice
I wanted to do something a little different this week to mark International Wom [...]
Ep. 64 Three ways to use business books in your strategy
On World Book Day I thought I'd focus on how business books can be a rich sourc [...]
Ep 63. People-led PR; Building personal credibility and brand ambassadors
Steven Bartlett inspires this week's podcast. And it's all about personal PR. [...]
Ep 62. RE-RUN! Why investing in long-form content is a good strategy
I recently missed out on attending 'it's a B2B Thing' over on LinkedIn with St [...]
Ep 61 – Hey marketers! 5 tips on using PR to build trust in your B2B product or service
PR can help the sales process along through the 'know, like, trust' aspect of t [...]
Ep 60. Storytelling in B2B – How boring is your ‘About’ page?
When was the last time you updated your about page on your website? This week, [...]
Ep 59. Why do we need to set strategic goals?
We talk a lot about 'goals' especially at this time of the year, but often we [...]
Ep. 58 What are the essential comms skills needed in 2022 and beyond?
The world we live in is changing at an unprecedented rate: Artificial Intellig [...]
Ep 57. ‘Deep Dive’ on all things social media with Helen Reynolds
This one is a corker. I enjoyed talking to Helen Reynolds so much! Helen is a s [...]
Ep. 56 ReRun! New Year: time to do a communication audit?
A new year is often a time for a fresh start. It's a great time to audit how ef [...]