My podcast & blog offer you free bite-size practical advice, tips and insights available in audio or written blog posts.
Each week I share my knowledge on how to; find your essential customers, engage those customers in your products and services, stand out from the competition, and protect your brand reputation with Comms ‘That Works’.
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LATEST EPISODES
Ep 123. Making it count; are you getting value from your event strategy?
Business events, such as trade shows, conferences, and networking sessions, can be a valuable tool in promoting your business product or service. Not only do these events provide opp [...]
Ep 122. RERUN! Ten Tips to nail your first or next speaking opportunity
There are some huge events in the Spring calendar. I'm currently working on a big event for a client and it reminded me of this episode as I am busily briefing sponsors and spea [...]
Ep 121. Prove it! 4 Ways to use Demographic Data in your PR Campaign
I was asked to prove a theory on a stakeholder campaign recently. My first port of call? The UK census data. In the UK, we recently had a new Census in 2021, the first in ten years. [...]
Ep 120. My ten steps to a short but effective crisis plan
A crisis communication plan before you need one can be daunting—everything from when to write one and how to get engagement on it. But it doesn't have to be, so today; I run through [...]
Ep 119. Are your case studies talked about? How to create the right ones that fly
To effectively incorporate case studies into a campaign, it is essential to understand their significance and the impact they can create. Case studies provide real-life examples of h [...]
Ep 118. Are you doing your homework? 5 ways to improve your PR strategy using competitor analysis
When planning a PR campaign, it is essential to have a clear understanding of the competitive landscape. By taking a detailed look at key competitors, their strengths and weaknesses, [...]