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Each week I share my knowledge on how to; find your essential customers, engage those customers in your products and services, stand out from the competition, and protect your brand reputation with Comms ‘That Works’.
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LATEST EPISODES
Ep 115. ‘Deep Dive’ with Andy Barr: All things Digital PR
I am looking forward to bringing you this episode all about Digital PR. Digital PR is an essential element of a comprehensive communications plan. It involves ensuring that a brand's [...]
Ep 114. Should you Outsource or Upskill your Comms?
Often, the decision of when to skill up and when to outsource PR can be tricky. You want someone with the right experience, who knows what they are doing and will be able to deliver [...]
Ep 113. Public Relations & Automation; Opportunities and Challenges ahead
The automation of public relations is a bit of a crowd-splitter for very good reasons; arguably the benefits are yet to be fully demonstrated but the impact on ethics has been. Compa [...]
Ep 112. Talking to stakeholders about sustainability
Telling your sustainability story is an essential part of any business model and a growing area for us communications professionals. By telling this story, we're helping to create a [...]
Ep 111. Deep Dive with Shayoni Lynn, Part Two: Misinformation, Disinformation & Conspiracy Theory
111- Deep Dive with Shayoni Lynn, Part Two: Misinformation, Disinformation and the PR challenge I am thrilled to have on the podcast Shayoni Lynn, in a special double-bill all about [...]
Ep 110. Deep Dive with Shayoni Lynn, Part One: Behavioural Science and PR
I am thrilled to have on the podcast Shayoni Lynn, in a special double-bill all about behavioural science and its application in PR. Shayoni is founder and CEO of Lynn Group, a fast- [...]
