My podcast & blog offer you free bite-size practical advice, tips and insights available in audio or written blog posts.
Each week I share my knowledge on how to; find your essential customers, engage those customers in your products and services, stand out from the competition, and protect your brand reputation with Comms ‘That Works’.
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LATEST EPISODES
Ep 85. Summer Hacks Series (part one) How well do you really know your customers?
Welcome to the 2022 summer hacks series! These are really short 'food for thought' bite-sized episodes so you can dive in when you have a moment. I decided to focus on planning ti [...]
Ep 84. Summer Hacks Series (part one) Why you need a purpose and goals
Welcome to the 2022 summer hacks series! These are really short 'food for thought', bite-sized episodes, so you can dive in when you have a moment. I decided to focus on planning t [...]
Ep 83. Is social media a waste of time for B2B?
As social media has evolved, so have our expectations of what it can offer us. Facebook, Twitter, Instagram, LinkedIn and other platforms were once used mostly to keep up with friend [...]
Ep 82. Why we need networks and connections as part of our comms
Networking and expanding your networks is a great way to bring in new business if you're in B2B. Whether you're a freelancer or working for another business, introducing your company [...]
Ep 81. How not to fail at comms: A simple measurement framework
One of the top three things people ask me is how you measure the effectiveness of your communication activity. My answer is that, without knowing what your current marketing and comm [...]
Ep 80. Case study: Using a white paper to build brand credibility in a new market
Today, I share a case study on how a startup used a white paper to build trust in a new product. This is a new format I am trying; sharing case studies. These will sometimes be from [...]