My podcast & blog offer you free bite-size practical advice, tips and insights available in audio or written blog posts.
Each week I share my knowledge on how to; find your essential customers, engage those customers in your products and services, stand out from the competition, and protect your brand reputation with Comms ‘That Works’.
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LATEST EPISODES
Ep 81. How not to fail at comms: A simple measurement framework
One of the top three things people ask me is how you measure the effectiveness of your communication activity. My answer is that, without knowing what your current marketing and comm [...]
Ep 80. Case study: Using a white paper to build brand credibility in a new market
Today, I share a case study on how a startup used a white paper to build trust in a new product. This is a new format I am trying; sharing case studies. These will sometimes be from [...]
Ep 79. Taking a slice of ‘owned’ content from the PESO pie
Using owned content, such as blogging, is a powerful tool for generating awareness about your business. It's also an effective way to build a brand, generate traffic, and position you [...]
Ep 78. The big myth about PR and comms pros
I was surprised and saddened to see prioritisation skills and analytical skills low on the list of what challenges lie ahead for PR pros in 2022 in the CIPRs state of the nation repo [...]
Ep 77. Why personality and tone is important for your content
Everyone has a personality, which makes you who you are. It influences your behaviour, your thoughts, and your decisions. In marketing, personality is used to influence decisions. Use [...]
Ep 76. Using demographic data and insights for your PR campaigns
This is a VERY exciting time as the UK Census is published in earnest this week, which means up to date baseline data on the UK's population and habits over the last ten years. Creat [...]