My podcast & blog offer you free bite-size practical advice, tips and insights available in audio or written blog posts.
Each week I share my knowledge on how to; find your essential customers, engage those customers in your products and services, stand out from the competition, and protect your brand reputation with Comms ‘That Works’.
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LATEST EPISODES
Ep 79. Taking a slice of ‘owned’ content from the PESO pie
Using owned content, such as blogging, is a powerful tool for generating awareness about your business. It's also an effective way to build a brand, generate traffic, and position you [...]
Ep 78. The big myth about PR and comms pros
I was surprised and saddened to see prioritisation skills and analytical skills low on the list of what challenges lie ahead for PR pros in 2022 in the CIPRs state of the nation repo [...]
Ep 77. Why personality and tone is important for your content
Everyone has a personality, which makes you who you are. It influences your behaviour, your thoughts, and your decisions. In marketing, personality is used to influence decisions. Use [...]
Ep 76. Using demographic data and insights for your PR campaigns
This is a VERY exciting time as the UK Census is published in earnest this week, which means up to date baseline data on the UK's population and habits over the last ten years. Creat [...]
Ep 75. RERUN! How do you talk about going green?
This week's podcast is inspired by my two days at a vast built environment event in Leeds, UK. I ran the Beyond Net Zero pavilion for a client of mine UKBCSD (UK Business Council f [...]
Ep 74. Why now is the right time to use audio in your communication mix
Another podcast about a podcast I hear you cry? Latest research carried out by a number of organisations, including Guardian Newspapers, The Literacy Trust and Buzzsprout, indicates [...]