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LATEST EPISODES
Ep 66. How to squeeze the most value from trade shows
Trade shows are not just about turning up and networking, they are an essential part of any B2B strategy. There are so many touchpoints where you can have a 'moment' at trade s [...]
Ep 66. Using Newsjacking successfully
Newsjacking can be one of the most effective ways to get your message in front of the right people without having to invest a lot of money. It has been used by brands, politicians, a [...]
Ep 65. IWD Special: Changing behaviour and influencing choice
I wanted to do something a little different this week to mark International Women's day so at the end of the podcast I feature some women's voices sharing their experiences. Tha [...]
Ep. 64 Three ways to use business books in your strategy
On World Book Day I thought I'd focus on how business books can be a rich source of content worth investing in. Books have the ability to captivate our imagination. They can tra [...]
Ep 63. People-led PR; Building personal credibility and brand ambassadors
Steven Bartlett inspires this week's podcast. And it's all about personal PR. This phrase resonated with me, so I wanted to share my thoughts with you on this subject. Y [...]
Ep 62. RE-RUN! Why investing in long-form content is a good strategy
I recently missed out on attending 'it's a B2B Thing' over on LinkedIn with Stacey Meadwell and Ayo Abbas where, along with special guest Susie Lober, they talked all about repurposi [...]