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LATEST EPISODES
Ep 63. People-led PR; Building personal credibility and brand ambassadors
Steven Bartlett inspires this week's podcast. And it's all about personal PR. This phrase resonated with me, so I wanted to share my thoughts with you on this subject. Y [...]
Ep 62. RE-RUN! Why investing in long-form content is a good strategy
I recently missed out on attending 'it's a B2B Thing' over on LinkedIn with Stacey Meadwell and Ayo Abbas where, along with special guest Susie Lober, they talked all about repurposi [...]
Ep 61 – Hey marketers! 5 tips on using PR to build trust in your B2B product or service
PR can help the sales process along through the 'know, like, trust' aspect of the customer journey with you. The more someone hears about your business and the better informed they ar [...]
Ep 60. Storytelling in B2B – How boring is your ‘About’ page?
When was the last time you updated your about page on your website? This week, which is National Storytelling Week, is an excellent opportunity to think about how to incorporate story [...]
Ep 59. Why do we need to set strategic goals?
We talk a lot about 'goals' especially at this time of the year, but often we are not clear on why we have chosen them, or how we will arrive at the outcome we want. Here are a few r [...]
Ep. 58 What are the essential comms skills needed in 2022 and beyond?
The world we live in is changing at an unprecedented rate: Artificial Intelligence, machine learning, and the Internet of Things are transforming our economy and society; renewable e [...]