My podcast & blog offer you free bite-size practical advice, tips and insights available in audio or written blog posts.
Each week I share my knowledge on how to; find your essential customers, engage those customers in your products and services, stand out from the competition, and protect your brand reputation with Comms ‘That Works’.
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LATEST EPISODES
Ep 69. Using live events and webinars as your content strategy
Webinars and live events allow you to make a personal connection with your audience. Whether you're trying to reach existing customers about a product or service or build up your bran [...]
Ep 68. ESG reporting and managing reputation issues
ESG reporting is emerging as the most effective way for companies to build a positive reputation. This potentially means that PR and comms professionals are now being asked to become [...]
Ep 66. How to squeeze the most value from trade shows
Trade shows are not just about turning up and networking, they are an essential part of any B2B strategy. There are so many touchpoints where you can have a 'moment' at trade s [...]
Ep 66. Using Newsjacking successfully
Newsjacking can be one of the most effective ways to get your message in front of the right people without having to invest a lot of money. It has been used by brands, politicians, a [...]
Ep 65. IWD Special: Changing behaviour and influencing choice
I wanted to do something a little different this week to mark International Women's day so at the end of the podcast I feature some women's voices sharing their experiences. Tha [...]
Ep. 64 Three ways to use business books in your strategy
On World Book Day I thought I'd focus on how business books can be a rich source of content worth investing in. Books have the ability to captivate our imagination. They can tra [...]