My podcast & blog offer you free bite-size practical advice, tips and insights available in audio or written blog posts.
Each week I share my knowledge on how to; find your essential customers, engage those customers in your products and services, stand out from the competition, and protect your brand reputation with Comms ‘That Works’.
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LATEST EPISODES
Ep 31. Four reasons to do a communication audit
As I have said many times, a communication strategy is at the heart of your business. Most businesses will undertake financial audits and expenses claims audits, but how often do we [...]
Ep 30. How accessible is our comms?
It's deafblind awareness week here in the UK. It got me thinking about how accessible my podcast is and educating myself more on better understanding and considering accessibility as [...]
Ep 029. Making the most of in-person events as part of your strategy
In-person events are looking likely to be coming back this year, thank goodness; it's reassuring to see audiovisual companies and venues starting to gear up to get full and busy agai [...]
Ep 28. How to connect your brand and sales message
I wanted to talk to you today about connecting your marketing and sales messages. There was some interesting research recently from Global PR firm Fleishman Hillard. Their 2021 globa [...]
Ep 27. Telling your story, when you work in a technical industry
Keeping it simple can help tackle overwhelm, help achieve your goals, and also transform your productivity. I wanted to talk to you today about telling your story when you work in [...]
EP 26. Busting the myths of PR and ‘spin’
I wanted to talk to you about PR today, and why I think, sometimes it has a bad reputation for being about spin. It's also made famous by TV shows like Absolutely Fabulous, The Thick [...]