My podcast & blog offer you free bite-size practical advice, tips and insights available in audio or written blog posts.
Each week I share my knowledge on how to; find your essential customers, engage those customers in your products and services, stand out from the competition, and protect your brand reputation with Comms ‘That Works’.
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LATEST EPISODES
Ep 025. Using a podcast as part of your communication strategy
If you're not sure what the opportunities are with a podcast, or you know but are uncertain about how it could fit in with your communication strategy, then this episode today is for [...]
Ep 24. Do you have a purpose? What it is and why you need one for your business
'Purpose' is a term used by businesses and entrepreneurs to define what they do and believe in. But what does it mean, and is it something you can implement in your startup or growin [...]
Ep 23. Why investing in the right content once is a good strategy
I wanted to share with you today how one fantastic piece of long-form content can serve you well for a few different reasons and fill your content calendar in one sitting. I am going [...]
Ep 22. People do business with people, not brands
I wanted to talk to you today about the importance of fostering business relationships in B2B when building your brand from scratch. I reveal why this approach is not just for big c [...]
Ep 21. Four tips on briefing your PR consultant to get the best results
This week, I want to talk to you about creating a great brief and not wasting time, effort, and energy when hiring someone to help you with PR. No one wants to waste time, effort and [...]
Ep 20. Why you should be doing competitor research right now
Understanding your competitors is a crucial step when starting to plan your communication strategy. However, this is often only ever carried out at the start of the process… well, gu [...]