My podcast & blog offer you free bite-size practical advice, tips and insights available in audio or written blog posts.
Each week I share my knowledge on how to; find your essential customers, engage those customers in your products and services, stand out from the competition, and protect your brand reputation with Comms ‘That Works’.
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LATEST EPISODES
Ep 23. Why investing in the right content once is a good strategy
I wanted to share with you today how one fantastic piece of long-form content can serve you well for a few different reasons and fill your content calendar in one sitting. I am going [...]
Ep 22. People do business with people, not brands
I wanted to talk to you today about the importance of fostering business relationships in B2B when building your brand from scratch. I reveal why this approach is not just for big c [...]
Ep 21. Four tips on briefing your PR consultant to get the best results
This week, I want to talk to you about creating a great brief and not wasting time, effort, and energy when hiring someone to help you with PR. No one wants to waste time, effort and [...]
Ep 20. Why you should be doing competitor research right now
Understanding your competitors is a crucial step when starting to plan your communication strategy. However, this is often only ever carried out at the start of the process… well, gu [...]
Ep 19. Every picture tells a story: using images effectively in your media strategy
Every picture tells a thousand words, right? This week I share how using an image-led approach for your media strategy can be a game-changer for you. Why? I started my career as a ph [...]
Ep 18. ‘Deep Dive’: How to take your event online, reach your audience and create an impact
In this episode, I'm delighted to be doing another 'Deep Dive'. This time, the topic is how to use events as part of your marketing strategy, take them online and still create an imp [...]