My podcast & blog offer you free bite-size practical advice, tips and insights available in audio or written blog posts.
Each week I share my knowledge on how to; find your essential customers, engage those customers in your products and services, stand out from the competition, and protect your brand reputation with Comms ‘That Works’.
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LATEST EPISODES
Ep 013. How to create a crisis plan and why you need one for your startup or growing business.
PR is not just about promoting your business; it's about protecting your fledgeling reputation. I share with you why crisis plans are not just for big corporates, why you need one wh [...]
Ep 12. BONUS ‘Deep Dive’ So you’re thinking of starting a podcast? How to start the right podcast with Lynsay Gould
Audio is on the rise as a digital media with Amazon getting involved in streaming podcasts last year and the audio-only app Clubhouse's popularity. It took me a while to fall [...]
Ep. 11 It’s not all about winning: how to use awards to grow your business profile
It's that time of the year when to reflect and think; could we enter a business award? If you want to enter business awards, the number one rule is you need to prepare. Spoiler [...]
Ep. 10 Ten tips on how to make the most of speaking opportunities
In episode ten, I thought I would give you ten tips on how to make the most from speaking at events. You can create a lot of authenticity and credibility by speaking at events. But i [...]
Ep 09. BONUS lockdown special: What do tomatoes and productivity have in common?
I wanted to talk about productivity. I've been asked about this by a few people recently, and there's been some chatter on social media about how some of us are struggling with crea [...]
Ep. 08 Is there anybody out there? How to find your audience and reach them
We all see so many messages each day. On tv, mobiles phones, social media, online, at work etc. So to have an impact, you have to make sure that your content cuts through and speaks [...]