My podcast & blog offer you free bite-size practical advice, tips and insights available in audio or written blog posts.
Each week I share my knowledge on how to; find your essential customers, engage those customers in your products and services, stand out from the competition, and protect your brand reputation with Comms ‘That Works’.
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LATEST EPISODES
Ep 73. Message mixups: do you know who’s buying or benefitting?
The aim is to get your brand, products, and services in front of as many potential customers as possible, right? The more people you reach, the more chances you have to make a great [...]
Ep 72. Why you need stakeholders and advocacy to be an integral part of your PR strategy
You may not think you have stakeholders or that it's for huge corporates of public sector bodies to think about? I think it's overlooked in PR programmes, as running alongside campai [...]
EP 71. Seven ways to use the media in your B2B PR strategy
Using the media is a great way to get your message across. Press releases are one of the most common ways to do this. They're an excellent way to get your news out to journalists qu [...]
EP 70. RE RUN! How PR can help your business
This has been such a popular episode I just had to re-share it with you this week! You might have already had a bit of PR success. Perhaps you wrote a post which got a lot of en [...]
Ep 69. Using live events and webinars as your content strategy
Webinars and live events allow you to make a personal connection with your audience. Whether you're trying to reach existing customers about a product or service or build up your bran [...]
Ep 68. ESG reporting and managing reputation issues
ESG reporting is emerging as the most effective way for companies to build a positive reputation. This potentially means that PR and comms professionals are now being asked to become [...]