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Each week I share my knowledge on how to; find your essential customers, engage those customers in your products and services, stand out from the competition, and protect your brand reputation with Comms ‘That Works’.
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LATEST EPISODES
Ep 52. What’s your focus for B2B content in 2022?
Continuing celebrations for the podcast's one year birthday, I reflect on what's been popular and successful for marketers in B2B in terms of content and where your focus should be i [...]
Ep 51. Strategic Internal Communications: How to go from chaos to calm
I am thrilled to have Jenni Field on the podcast, especially as it's the podcast's birthday month! I usually talk about external communication. But, today I wanted to open up the con [...]
Ep 50. 5 (not 50) Things to tips to improve your B2B comms impact
Oh my, we are on episode 50! I can't believe it. How do I celebrate this epic milestone? I can't possibly give you 50 things - that's a challenge even for me, and you have my back ca [...]
Ep. 49 Size isn’t everything: how to get big results from your PR plan
A recent report from Muckrack on PR measurement stated that more than 94% of PR Pros agree that media placements were a top priority in 2021—and that will remain largely unchanged in [...]
Ep. 48 How do you communicate environmental claims?
As COP26 draws to a close this week, I'm reflecting today on what this means for you as communicators. Clearly, there is a big stick as well as carrot coming down the line and plannin [...]
Ep 47. how to talk to investors
Attracting investors can be a challenging, time consuming and often relentless task. Moreover, It can be tricky to know what to say and how. Today, I explore what to look for in this [...]