My podcast & blog offer you free bite-size practical advice, tips and insights available in audio or written blog posts.
Each week I share my knowledge on how to; find your essential customers, engage those customers in your products and services, stand out from the competition, and protect your brand reputation with Comms ‘That Works’.
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LATEST EPISODES
Ep 46. 5 tips on working with B2B ‘influencers’
Making a strategic choice in terms of who you put forward as a spokesperson is really important if you are going to be engaging with the media of making B2B content of any kind. Today [...]
Ep 45. What’s changed for your comms strategy post-pandemic?
I recently spoke at an event for property marketers where I joined two other experts to discuss what has changed for property marketing in a post-pandemic world. I thought I would s [...]
Ep 44. Work Life balance and productivity hacks
This week in the UK is national Work-life week promoted by Working Families - the UK's work-life balance charity. Work-life balance is a tricky subject, right? I think it is a modern [...]
Ep 43. Six steps to help manage potential reputation issues
I wanted to talk to you today about how to manage potential reputation issues without being overwhelmed, and how this can quickly form part of your daily or monthly planning. The rec [...]
Ep 42. Content no longer king? Less is now more.
Things have changed since the phrase 'Content is King' was coined and I have also recently reflected on my own content strategy as I am a consumer and a business owner. Things have ch [...]
Ep 41. Why customer service is your biggest PR tool
If you follow me on social media, you will know that I have recently had a bad customer service experience. It got me thinking about how brands can easily get it wrong if the back-of [...]