Ep 137. How AI is Changing the Game in PR and Comms
Artificial Intelligence and PR are becoming increasingly intertwined as we gra [...]
Ep 136. Deep Dive with Jo Twiselton – Strategic Communication & People-Focussed Change
I'm delighted to have on the podcast this week Jo Twiselton, human change spec [...]
Ep 135. Autumn comms hacks; how to make the most of your time
I am really pleased to be back with fresh content this Autumn after a short br [...]
Ep 134. The Power of Public Relations: 5 Tips to Impact ‘Know, Like, Trust’ with customers
Today, I delve into five valuable suggestions on how public relations (PR) can [...]
Ep 133. A/B Testing for Behaviour Change Campaigns: A Comprehensive Guide
If you are looking to change behaviour with your campaign, it's crucial to des [...]
Ep132. Turning Customer Problems Into Campaign Ideas
Today, I'm exploring how customer problems can be a valuable source of ideas f [...]
Ep 131. Empathy and Integrity: Keys to Successful Communication
As communicators, we must recognise that our roles require essential attribute [...]
Ep 130. Why now is the time to use audio content as part of your strategy
ITV recently added an audio blog for their contestants on Love Island in a mov [...]
Ep 129. The Power of Values-Based Content Creation: Importance, Target Audience, and Top 5 Trends
What struck me this week was my own personal ethical stance on things like tru [...]
Ep 128. RERUN! How not to fail at comms: A simple measurement framework
One of the top three things people ask me is how you measure the effectiveness [...]