My podcast & blog offer you free bite-size practical advice, tips and insights available in audio or written blog posts.
Each week I share my knowledge on how to; find your essential customers, engage those customers in your products and services, stand out from the competition, and protect your brand reputation with Comms ‘That Works’.
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LATEST EPISODES
Ep 61 – Hey marketers! 5 tips on using PR to build trust in your B2B product or service
PR can help the sales process along through the 'know, like, trust' aspect of the customer journey with you. The more someone hears about your business and the better informed they ar [...]
Ep 60. Storytelling in B2B – How boring is your ‘About’ page?
When was the last time you updated your about page on your website? This week, which is National Storytelling Week, is an excellent opportunity to think about how to incorporate story [...]
Ep 59. Why do we need to set strategic goals?
We talk a lot about 'goals' especially at this time of the year, but often we are not clear on why we have chosen them, or how we will arrive at the outcome we want. Here are a few r [...]
Ep. 58 What are the essential comms skills needed in 2022 and beyond?
The world we live in is changing at an unprecedented rate: Artificial Intelligence, machine learning, and the Internet of Things are transforming our economy and society; renewable e [...]
Ep 57. ‘Deep Dive’ on all things social media with Helen Reynolds
This one is a corker. I enjoyed talking to Helen Reynolds so much! Helen is a social media trainer, and her company comms creatives help a lot of professional communicators and freela [...]
Ep. 56 ReRun! New Year: time to do a communication audit?
A new year is often a time for a fresh start. It's a great time to audit how effective your business communication is. Most businesses will undertake financial audits and expenses cla [...]
